Industrial automation systems have the potential to be one of the most value-generating vehicles available to industrial companies. Unfortunately, not all managers of industrial companies perceive automation systems that way and few industrial automation systems actually provide the value they could and should. There are a number of reasons for this such as: The value provided by automation systems is not well-measured; the value provided by automation systems is not visible; the capital budgeting process of most industrial companies is flawed; and project engineering teams are typically not measured on the incremental business value of their projects. The result is that many automation systems are undervalued and underutilized and many industrial companies are underperforming. It is in the best interest of all parties involved with industrial automation systems that this situation is rectified, the latent capability of automation systems is activated and the value potential is realized.