A QUALITY MIND-SET IN AN ORGANIZATION CAN IMPROVE TIME-TO-MARKET, CUSTOMER SATISFACTION, AND OVERALL QUALITY. THREE INTERRELATED STRATEGIES ARE DISCUSSED: PROCESS SIMPLIFICATION--A CORPORATE-WIDE EVALUATION OF VARIOUS BUSINESS DISCIPLINES WITH THE INTENT TO STREAMLINE THE WAY THE COMPANY CONDUCTS BUSINESS THROUGH THE ONGOING SIMPLIFICATION OF PRODUCTS, BUSINESS PRACTICES, SYSTEMS AND PAPERWORK; SOFTWARE ENGINEERING PROCESS--A METHODOLOGY FOR COORDINATING CROSS-ORGANIZATIONAL COMMUNICATION AND COOPERATION TO ACHIEVE HIGH-QUALITY PRODUCTS AND SERVICES; ISO-9000--THE INTERNATIONAL STANDARD DEFINING QUALITY REQUIREMENTS. COMPLIANCE TO THE STANDARD IS IMPERATIVE FOR SUCCESS WHEN DOING BUSINESS IN THE EUROPEAN COMMUNITY AND WILL CONTRIBUTE SIGNIFICANTLY TO FREE TRADE. CERTIFICATION PROVIDES EVIDENCE THAT A COMPANY OR PART OF ITS OPERATIONS HAS A DOCUMENTED, EXTERNALLY AUDITED QUALITY SYSTEM I