The automotive industry, like many other industries in the United States, is undergoing major changes in marketing and manufacturing which are being dictated by the consumer. Consumer's desire for more specific models, more frequent model changes, a large variety of seating and interior packages, and reduced pricing is more evident in 1996 than ever before. One area where many interior suppliers are focusing their attention is on the cutting of various textiles and leather used in the components they supply. There is a growing demand for cutting systems for both prototyping and production. The following is an in-depth look at the reasons for the growth in automated cutting in the automotive industry and some specific avenues which are being explored.