THIS PAPER DESCRIBES WHO THE NATIONAL COIL COATERS ASSOCIATION IS, WHAT IT IS DOING, AND THE BENEFITS IT BRINGS TO THE MARKETPLACE. THE PAPER THEN DISCUSSES THE MAIN BUSINESS SEGMENTS CURRENTLY INVOLVING COIL COATINGS INCLUDING CURRENT BUSINESS CONDITIONS AND THE OUTLOOK FOR EACH FOR THE NEAR-TERM FUTURE. THE BUSINESS SEGMENTS DISCUSSED INCLUDE BUILDING PRODUCTS, TRANSPORTATION, APPLIANCE, GARAGE AND ENTRY DOORS, OFFICE FURNITURE AND EQUIPMENT, AND CONTAINERS. THE PAPER CONCLUDES WITH SEVERAL FACTORS THAT ARE DRIVING VARIOUS INDUSTRIES TO THE USE OF PREPAINTED METAL IN THESE COMPETITIVE TIMES.