This product contains links to files that consist of PowerPoint slides synchronized with the audio-recording of the speaker (recorded presentation), PDF files of the slides, and audio only (mp3) as noted.

Social media is always changing and evolving, with new sites andtools being added constantly. With so many options, how does onedetermine which tool or site will work best for their group or business?This presentation covers best practices of some of the most commonsocial media forums (Facebook, Twitter, Linkedin, Pinterest, Instagramand YouTube) with emphasis on social media tools for ASHRAEchapters. Learn some dos and don'ts for using social media to marketyour group and increase your online presence.

• Facebook and Social Media
  Heather Schopplein, P.E., Member
• Facebook and Social Media: Guidelines and Best Practices for Groups
  Pamela Duffy, P.E.

Run Time: 60 mins.

Citation: ASHRAE Seminar Recordings, 2016 ASHRAE Annual Conference, St. Louis, MO