This product is a PDF that contains links to files that consist of PowerPoint slides synchronized with the audio-recording of the speaker (recorded presentation), PDF files of the slides, and audio only (mp3) as noted.

Gaining market recognition in today’s technology-obsessed world is easy when you position yourself as a technical expert by writing white papers, trade publication feature articles or even posting your ideas/thoughts on social media sites. With 1 billion Facebook users, 645 million active Twitter users and 370 more apps, it’s no wonder that businesses are moving forward with the social media era - ASHRAE being one of them. This session proves WHY you need to be published and WHAT it takes to make it happen; discussing websites, content, design, social media, blogs, do’s and don’ts and more.

1. The Who, What, Where, When and Why of Getting Published
   Mindi L. Zissman, Tony Kempa, Mary Moore, Member
   Product Contains: Slides (pdf), Recorded Presentation, Audio (mp3)
2. Social Media for Business: Are You Taking Advantage Of It?
   Karine Leblanc, Member
   Product Contains: Slides (pdf), Recorded Presentation, Audio (mp3)