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The book that started it all-still a best-seller! Benchmarking is the master key to becoming the best. This is the most authoritative reference on what benchmarking is all about. Detailed examples, case histories, and personal tips from renowned author Robert C. Camp will effectively launch you on your quest to be the best. CONTENTS Why Benchmark?/What to Benchmark/Identifying Comparative Companies/Data Collection Methods/Determining Current Competitive Gap/Projecting Future Performance Levels/Communicating Benchmark Findings/Establishing Functional Goals/Developing Action Plans/Implementing Specific Actions/Recalibrating/Beyond Benchmarking