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THIS PAPER PRESENTS THE CASE STUDY OF A COMPANY ATTEMPTING TO TURN 100 YEARS OF THE SAME ATTITUDE/CULTURE AND SHORT-TERM ATTITUDES AND OPERATE IN AN ENTIRELY DIFFERENT MANNER. THE PAPER DESCRIBES THE EFFORTS TO MOVE FROM AN OUTPUT PRIORITY TO A GOAL OF QUALITY FIRST. IT ALSO HIGHLIGHTS THE PLANNING REQUIRED FOR A SUCCESSFUL LAUNCH AND THE COMMITMENT NEEDED FOR CONTINUING BENEFIT.