THE METHODOLOGY PRESENTED IN THIS PAPER IS A NONTRADITIONAL APPROACH FOR EVALUATING CAPITAL-INTENSIVE ADVANCED MANUFACTURING TECHNOLOGY (AMT). MORE SPECIFICALLY, THIS METHODOLOGY IS DEVELOPED TO EVALUATE AMT INVESTMENTS THAT ARE HEAVILY INFLUENCED BY NONFINANCIAL CONSIDERATIONS AND THAT ALSO PRESENT SIGNIFICANT FINANCIAL AND OPERATIONAL RISKS TO THE FIRM. THIS APPROACH IS FORMULATED BASED ON OPERATIONALIZING STATE-OF-THE-ART INVESTMENT MANAGEMENT PRINCIPLES, WITH AN OBJECTIVE OF SELECTING AND IMPLEMENTING AMT INVESTMENTS THAT PROVIDE THE GREATEST IMPROVEMENT TO PRODUCTION-RELATED ACTIVITIES AS MEASURED BY CRITICAL SUCCESS FACTORS. A KNOWLEDGE-BASED EXPERT SYSTEM, SAAMI, IS ALSO DEVELOPED TO GUIDE DECISION MAKERS THROUGH THIS NEW APPROACH. THE RESULTS OF THE ALPHA TEST SITE CASE STUDY HIGHLIGHT THE ACCEPTANCE OF THE RESULTS OF THIS METHODOLOGY BY SEVERAL PROMINENT US ORGANIZATIONS. THE M