THE AVAILABILITY OF ADVANCED INFORMATION AND MACHINE TECHNOLOGIES MAKES POSSIBLE THE DESIGN OF MANUFACTURING SYSTEMS THAT COMBINE FAST RESPONSE AND LOW INVENTORY AND HIGH QUALITY WITH HIGH LEVELS OF VARIETY AND CUSTOMIZATION-- ALL AT LOW OPERATING COSTS. THESE SYSTEMS EXHIBIT ECONOMIES OF SCOPE AS WELL AS SCLE AND SUGGEST A NEW SET OF COMPETITIVE STRATEGIES--COUNTERINTUITIVE TO THE TRADITIONAL CHOICES BETWEEN LOW COST, DIFFERENTIATION AND FOCUS. THE NEW STRATEGY IS ONE OF SEGMENT OF ONE MARKETING AND PRODUCTION THAT MAKES THE MANUFACTURER LOOK MORE LIKE A SERVICE BUSINESS. THIS PAPER PRESENTS A NEW STRATEGIC MODEL, REVIEWS EXAMPLES OF FIRMS PURSUING THESE STRATEGIES AND DISCUSSES THE ORGANIZATIONAL IMPLICATIONS OF THESE TECHNOLOGY-DRIVEN BUSINESS STRATEGIES.