THE BEHAVIOR AND STYLE OF MANUFACTURING MANAGERS MUST CHANGE IN THE DECADE AHEAD. THE CHANGING DEMANDS OF AN INTERNATIONAL MARKET WILL REQUIRE NOT ONLY GREATER KNOWLEDGE OF THE FIRM BUT AN INCREASED AWARENESS OF THE ECONOMIC AND CULTURAL DEMANDS OF THE EXTERNAL ENVIRONMENT. THE MANAGER MUST BE ABLE TO SHAPE THE STRATEGY, STRUCTURE, MANUFACTURING SYSTEMS, INFORMATION SYSTEMS, PEOPLE DEVELOPMENT, AND CULTURE OF THE MANUFACTURING DEPARTMENT TO BEST MATCH TO EXTERNAL ENVIRONMENT. TO SUCCEED, THE SALIENT FEATURES OF THE FUTURE MANAGER'S STYLE MUST BE VISION, INVOLVEMENT, AND THE ABILITY TO ACT AS PROACTIVE CHANGE AGENTS.