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This paper discusses a Water Reuse Study by the City of San Diego Water Department in early 2004 that was requested by the City Council. The Council listed specific recycled water options to investigate. The goal was to increase the amount of recycled water used from the city's two water reclamation plants. Specific water reuse options were outlined, including two for indirect potable reuse. One option was similar to a reservoir augmentation project which had been under development but was abandoned when it became a negative issue in 1998 local political campaigns. The Water Department used a comprehensive, multi-faceted approach for public outreach activities. One key activity was to follow the "American Assembly" format for working with community stakeholders. The Department assembled a large, diverse group of 67 San Diegans to review the Study's goals and objectives and provide in-depth feedback on the research parameters. The stakeholders attended two "American Assembly" style workshops and produced public statements, often taking bold stands. The Study team formed a speaker's bureau. Training sessions were combined with extensive solicitations for speaking engagements in the community. A PowerPoint presentation was developed, followed by a video that aired on local cable TV. By explaining all the water reuse options included in the Study, speakers introduced indirect potable reuse options in a neutral manner. Other public outreach efforts were implemented which included: developing a website; conducting stakeholder interviews; gathering letters of support; creating electronic newsletters; briefing the media; developing an on-line informal opinion survey; scheduling tours of the water reclamation plants; and, coordinating media outreach. This paper details the development, administration and outcome of three of the Water Reuse Study's effective public outreach activities. Other facets of the public outreach program and results are briefly outlined.