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This paper addresses the basic questions asked by water planners and their administrators, namely: How reliable are the estimates of water conservation savings? Are the projected savings reliable enough to justify the cost of a demand management program and to be included in a long-term water supply plans? Much of the paper is based on a book the author wrote for the California Urban Water Agencies, entitled Evaluating urban Water Conservation Programs: A Procedures Manual. This book is abstracted in the WATERNET database under accession number 0031922.