The "Only Tap Water Delivers" campaign was developed from two important water industry issues, the need for water utilities to better communicate the value of tap water service, and the need for communities to address the rising challenge of aging infrastructure. The "Only Tap Water Delivers" campaign is built on four reports that were funded by AWWA's Water Industry Technical Action Fund. They are: Dawn of the Replacement Era: Reinvesting in Drinking Water Infrastructure, from 2001; Avoiding Rate Shock: Making the Case for Water Rates, from 2004; Thinking Outside the Bill, also from 2004; and most recently, Water Infrastructure at a Turning Point: The Road to Sustainable Asset Management, from May 2006. The campaign has four main objectives that include: encouraging community investment in water service and resources; providing water suppliers with tools that help them communicate with consumers and decision-makers about the value of water service; encouraging and equiping public officials to speak about the importance of investing in water service and resources; and, elevating the value of water service in the minds of consumers. The presentation lists the primary and secondary messages of the campaign, campaining strategies, materials, sample consumer ads, media outreach, ad placements, and partnering events with the U.S. Environmental Protection Agency.