Spartanburg Water System and Sanitary Sewer District (SWS/SSSD) is located in the northwestern section of South Carolina along the I-85 corridor between Charlotte, North Carolina, and Atlanta, Georgia. Experiencing significant growth along with pressures of new state and federal clean water initiatives, SWS/SSSD embarked on a $150 million capital improvement campaign aimed at meeting these challenges. Because little if any investment in capital improvements had occurred in previous years, SWS/SSSD water and sewer rates were some of the lowest in South Carolina. To adequately fund the $150 million capital campaign, significant water and sewer rate increases would be required over the next five to eight years. The challenge of gaining public support for this endeavor would require an innovative method of delivering information to the community as to the need for and purpose of this capital campaign. The paper discusses communications/customer outreach, and using multimedia to convey the message including billing insert, videos, website and an interactive kiosk. Includes table, figures.