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This paper presents the results of a random sample survey of 600 residential water users who live in three medium-sized communities along the Front Range of Colorado. The survey gathered information on public acceptance of various outdoor water demand-management programs. Thirteen water conservation policies were described for participants and their responses recorded. The water conservation policies included: education policies; regulatory policies such as rationing, time of day restrictions, landscaping, and prohibition of waste; incentives policies such as constant price, decreasing price, and increasing price; financial incentives; and financial disincentives. An inverse relationship between public acceptance of a given program and the effectiveness of that program in achieving water savings for lawn irrigation was indicated. Conservation pricing, which is only moderately acceptable to users, would be most likely to change habits and to result in substantial conservation of water used for lawn irrigation. It would also be the most financially feasible of the hypothetical programs included in the survey. Includes 2 references, tables.