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This guide gives an introduction to the relevant concepts of CSR with an examination of how those concepts have been brought to bear on the real world, and looks at how these can be incorporated into the life and culture of your business. It provides a doorway into the practical application of concepts espoused by CSR practitioners to allow the reader to review the arena and make the necessary decisions about what they want to achieve and how best to go about it. The focus is on what you can do differently in order to create a competitive advantage for your company and what you must consider and put in place on a day-to-day level in order to make it happen.