1093763

AWWA ACE58225

Creating a Strategic Communication Plan that Gathers No Dust

Conference Proceeding by American Water Works Association , 06/15/2003

Katz, Sara M.

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Full Description

This paper discusses why many organizations struggle to maintain a cohesive communication program, despite the existence of a communication plan; and, presents a process that will help utilities avoid planning pitfalls and create plans that are realistic, creative, flexible, measurable and implementable. The process includes: identifying goals and objectives; identifying audiences; establishing messages; developing strategies and tactics; prioritizing; creating an action plan; and, evaluating.
 

Product Details

Edition:
Vol. - No.
Published:
06/15/2003
Number of Pages:
5
File Size:
1 file , 210 KB
Note:
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